Ok so now you've made some really great content and you are ready to post. You might now be wondering, when do I post it, is there a best time to post and ensure my content gets the best exposure?
If you Google it, you may get an answer like the screenshot below
But we feel that timing your posting to such a general schedule is not optimal. Based on our experience, different brands have different audiences and their behaviors are different.
Some brands target work-at-home moms and in such a case their audience might be online during the afternoon more, or maybe you target audience that might be entrepreneurs, in which case, they might be online more during 9pm onwards, when they are relaxing after a hard day's work.
So when is the best time to post? Our opinion - the best time to post is when your audience is online! ⏰ How can I know when my audience is online? Glad you asked 😉
Here are the step by step how you can find out when your audience is online on Instagram.
Step 1 - Open up your Instagram app and click on Insights
Step 2 - You will then get to the Insights page. There's a bunch of interesting data here so feel free to explore, but we are here to find out when your audience is online. Click on 'Total followers'
Step 3 - Scroll all the way down until you see 'Most active times'. Here is where you can play around to see which day and what times your audience is most active. Have fun posting and don't forget to check your Insights page once in a while to see other data like your best performing posts and other interesting numbers!
If you are a brand owner, marketing manager, entrepreneur or other entities, and you need help with social media content, feel free to contact us here! We have worked with 50+ over brands and clients from skincare, cosmetics, furniture, educational institutions, health/wellness and many more.