There are so many platforms at the moment, it can get overwhelming on how to decide where your brand or business should focus their social media efforts on.
Below are some interesting infographics and data to help you evaluate. The main advice we can give is to focus on knowing and understanding where your customers are, who they are, your customer segments and how they behave to guide you.
Hope the infographics below can help you make your decision
Which one do you intend to focus on in the future? Let us know in the comments!
Infographics courtesy of https://www.linkedin.com/company/ecommerce-nation/