Instagram is fast becoming the go-to social media platform for brand building, despite many other platforms trying to take its crown (Snapchat, TikTok etc.) It incorporates many different types of content that's available on other social media platforms and bundles it together into a more cohesive mobile experience we think 😉 On top of that, it already has a matured user base compared to other social media channels that still mostly used by the younger demographic.
Instagram also keeps adding in new features to their app (they recently launched their TikTok-like features called Reels ) but for businesses still trying to understand how they can incorporate different types of content on Instagram, here's a comparison between Instagram Feed and Instagram Stories (courtesy of Animoto)
We are sure many of you have already tried IG Stories by now, have you tried any interesting IG Stories postings/campaign? How does it compare to your IG Feed posts? Share your thoughts in the comments!